Client | The Glenlivet

Agency | Madwell 

Photography | Chris Talamo

Art Direction | Liquor Industry

Iconic scotch brand The Glenlivet needed a highly effective visual campaign for their product lines. Kata's art direction vision was a fresh look with product captured in real light, playing with reflections and shadows. The content was geared towards digital assets for the brand's paid media and social platforms, as well as web. The approach was to capture the product in real light, playing with reflections and shadows. Besides the lifestyle shoot, two murals for the brand in NYC and San Francisco were also designed.