Client | Heineken

Agency | Madwell

Production Company | Starfish

Photography | Lara Callahan

Creative Direction / Videography / Spirits 

Heineken’s innovation team needed to launch their new spiked punch 'Springs’, a delicious and refreshing drink for the summer. Our focus was to introduce and elevate the product by creating a playful and colorful visual language that resonates with their audience. We directed short video ads for their product launch, each highlighting a different flavor in a social scenario.